Fundación Línea Directa’s
Línea Directa Foundation aims to reduce the number of victims on the roads under the slogan ‘For Road Safety. Here and Now’. Since its launch five years ago, the agency has been involved in the promotion of Línea Directa’s Entrepreneurship Awards. To achieve this, Trescom has developed a communications strategy divided into several phases:
• Call-to-action communication
• Nominee announcement
• Finalist announcement
• Winner announcement
Furthermore, we have encouraged entrepreneurs to participate in the award by updating the database, contacting accelerators, startup directories, online communities, associations, hubs, campuses and universities, carrying out proactive social media searches, and managing project submissions.
The 2019 award-winning startup, selected from a total of 68 submissions was Textia Innovative Solutions,with their portable Child Restraint System (CRS). This foldaway system, manufactured with disruptive “Varstiff” technology, is suitable for children of all ages. The winner of the previous edition was Closca Design, who created and distributed the first bicycle helmet with a patented folding system. The 2017 winner was Help Flash, a LED-based magnetic lighting device designed to provide immediate high-visibility signalling for vehicles that have broken down or been involved in accidents; Drive Smart, an app that analyses driver behaviour to provide road safety advice, and Euraslog, an innovative child restraint system for bus seats.