Trescom carried out a communications and PR campaign for the Rethink technology itineraries currently being developed by The Valley Digital Business School at its innovation space, The Place.
Each quarter, a new experience concept is demonstrated to help reinvent a sector through analysis of new technologies – virtual or augmented reality, robotics, IoT, AI, 3D printing, drones, etc.- and disruptive trends. Retail, Tourism and Health are amongst the sectors analysed to date.
The experience is complemented by workshops where trend reports are presented with the conclusions of experts on the future of each sector.
To achieve media coverage of the itineraries and sectoral reports, we organised a number of media events and created attractive storytelling materials to convey the concepts of the different Rethink itineraries.
Over thirty journalists have attended The Valley Rethink workshops and almost 100 media hits have been achieved, with particular success on television and radio, as well as in national and specialised press.