Success
Stories
Nike
#RunwithDabiz
#COMMUNICATION&PR
Action
Nike+Run Club, Nike’s running club, supported Dabiz Muñoz in his challenge: to beat his own record in the Chicago marathon last October. To involve the runners in his training, Dabid Muñoz invited his followers through social media to take part in 5-night training sessions. These were the selected locations: San Ildefonso Market, garage in front of DiverXO, Carlos Sainz karting, Chamartín ghost station and Vicente Calderón stadium.
Results
Following a massive response, more than 50 media outlets and nearly 1,000 consumers and members of the Nike+ Run Club, had the opportunity to live a unique experience, conquering Madrid by night with the power of their running shoes.
