We presented the new Intrum brand to its nearly 2,000 employees. The goal was to make the new identity and its corresponding visual material known, but also to take advantage of this moment to give visibility to the company’s values and corporate culture.
We organised an internal event on the day of its official launch, generating an experience for the employee that would allow us to capture their attention as soon as they set foot in the workplace. Under the slogan ‘We are already Intrum’, a project was prepared covering both headquarters in Madrid and the regional offices in Barcelona, Alicante, Valladolid and Zaragoza.
Intrum managed to present the brand in an attractive and differentiating way, positioning the employee at the centre of the action. In this way, it was possible to increase engagement and convey corporate culture in an effective and motivating way.