Global Robot Expo
Trescom organized the communications and PR strategy for the third edition of Global Robot Expo (GREX), the robotics and technologies-related exhibition. The event, aimed at professionals from the sector, took place for three days at the IFEMA trade fair centre in Madrid and enjoyed great international media presence and impact.
The exhibition featured over 50 presentations, more than 100 exhibitors and the attendance of 150 companies operating in the sector. In addition to developing the communications and PR strategy, we also organized all the formal ceremonies associated with the event.
We carried out press actions with different approaches in different Spanish regions, as well as actions on thematic portals to maximize the number of hits.
The figures underline the importance of the fair at both national and international level, with almost 150 accredited journalists from all over the world in attendance. We achieved over 300 hits in both online and offline press, radio and television. We managed 30 reports and interviews in all types of mainstream media, as well as specialised technology and robotics media, thus consolidating the trend of ongoing growth achieved in the two preceding editions of the event, also managed by Trescom.