Fundación Línea Directa
Fundación Línea Directa surveyed 2,600 people on Personal Mobility Vehicles (PMV). At Trescom, we analysed the survey’s data and prepared the messages for the media presentation. We also organised a press conference, which was attended by leading media and news agencies in Spain.
The data collected reveals that these new modes of transport cause concern for most Spaniards, who are unaware of current regulations governing their use. For this reason, Fundación Línea Directa commissioned us to design and create a microsite specifically dedicated to the survey, for the purpose of providing responses to the most frequently asked questions about PMV.
Check it out here: https://patinete-electrico-fundacionlineadirecta.org/
As one of the most relevant topics, yet least known about regarding regulation, the page has achieved a great positioning in a very short time, thus becoming Spain’s reference information portal on VMP.
Because of its unique and very relevant content, supported by a user-friendly webpage, the campaign sparked the interest of major Spanish media and resulted in numerous television, radio, print and online press interviews.