Success
Stories

Action

El Almendro wanted to move its traditional ‘Come back home for Christmas’ campaign to the digital environment. Two editions of the digital campaign have been held to date, the second within the framework of the Fundación Vuelve a casa, a Foundation we had launched for the brand a few months previously. The targets include users who live outside of Spain. Among all the participants, 10 people were selected to come back home for Christmas. In addition to an extensive campaign on social media, we collaborated with the influencer Jesús Calleja. The campaign was centralized in the site  www.vuelveacasapornavidad.com and we made a spot around the concept of “hugs” and a video summary with the encounters of all the winners.

Results

• Reached 75 million users
• 2.7 million interactions
• 2,400 followers on Twitter
• 60,000 likes on Facebook