Luck back to school event




We organized an event for Criteo’s clients aimed at informing them on the latest trends in performance marketing. Under the slogan “Reaching your target is not a matter of luck”, Fundación Pons was transformed into the “Museum of Luck”, renaming its two halls, Hall of Clover and Hall of Dice, to harness the baroque style of one and the simplicity of the other.

Every detail at the foundation’s headquarters revolved around the concept of luck, with giant cards in the gardens and canvasses with symbols of luck inside the building. Each canvass was tailor-made and accompanied by an intriguing summary explaining why it was considered an object of good fortune.

The programme for the event was designed in the style of a poker card and the customised catering service used clovers to decorate some of the dishes, as well as playing cards and other elements on the trays used to serve the guests.


Nearly 100 clients attended the Criteo Experience and got to know the company better. The latest trends in digital advertising were unveiled in the “Museum of Luck” and Criteo specialists gave presentations on App Advertising, Dynamic Ads (Facebook & Instagram), Cross device targeting and Attribution models.