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American Business Council

American Business Council

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Action

‘Spain after the crisis’ was the title of the American Business Council’s 2018 Summit, which commemorated the 30th anniversary of the council. The Universidad Europea’s Alcobendas campus became the setting for an event, which counted with the attendance of renowned CEOs from American companies based in Spain. In addition, Ana Pastor, President of the Congress of Deputies, closed 2018’s Summit with a speech. Trescom designed, planned and produced the entire event, in addition to coordinating a book to commemorate the 30th anniversary. The book, handed to attendees at the entrance of the venue, featured a compilation of reflections on the post-crisis situation in Spain, from former Presidents of the American Business Council, and members of the association. Above all, the book highlights the role of the council as a meeting point for all American multinationals based in Spain.

Results

The Summit was attended by 120 people, and mainstream and business media, which covered the speeches, presentations and round table discussions, thereby enhancing the visibility of the American Business Council and its activities.