Naming + branding





Amborella is a plant that grows only on an island in the South Pacific and allows you to explore the ancestryof all flowers. The naming of Amborella Artesanía Floral makes reference, therefore, to the origin reason why it is aligned with the close and welcoming positioning that this new flower shop was looking to convey from the beginning.

The logo uses the Amborella flower as a symbol in order to give it a human and artisan character. The brand image  is neutral, clean and modern, featuring a Nordic style, with greyish tones as a basis to contrast with the rosy colour that is typical of the flower itself.


Amborella has managed to position itself as a differential and unique floral arrangement brand in the city of Madrid.