Success
stories

Comunicación

ALEIA Roses

#COMMUNICATION&PR

#EVENTS

Action

Close to 10,000 roses played a central role in the presentation of the ALEIA brand at Madrid’s Palacio Neptuno, where the slogan was ‘the world’s best rose’. The celebration brought together over 200 people specialising in intensive rose cultivation, gardening and professional decoration through a 5 senses experience: a live jazz combo for the hearing, flower shows for the sight, catering combined with roses for the taste and a 4,000 rose mural for the touch, and, for smell, a fragrance that filled the entire space.

Results

The durability and premium quality of the renowned variety of roses was splendidly captured by the waterfall designs of decorator, Elena Suárez, which cascaded from the dome of the palace, together with the flower-filled vases and arches adorned with roses, the inspiration of mythical gardens.